AAU COURSE
GR 365 Strategies for Branding
INSTRUCTOR
Gordon Mortenson
MISSION
To develop and design the brand identity and website for a restaurant with "camp sensibilities."
DESIGN OBJECTIVE
Pop is a fun Pop-art inspired dessert and soda bar. The logo is graphic and packs a lot of punch. There's great boldness and energy to reflect the experience you'll have at this eatery. The zany mixture of elements: dots, bold lines, stripes gives it that comic book campy vibe.